For an independent artist, implementing a content strategy is the difference between content sharing feeling like work and making content sharing work for you.

By approaching content marketing with some good intentions and low-key strategic prowess, you can work on the tunes while knowing that your content strategy is hustling to make gains in your internet presence, global fanbase, and music streams - like a little boss.Some legwork makes the content-strategy work. Here’s how.

If you set priorities, you reach goals

What are the long-term and short-term motivations behind sharing your music? If you want to be a sound engineer for video games, your content goals will be different than those of a touring performer. By knowing where you want to go, you can figure out the best types of content to showcase your journey. At the end of the day, music promotion plays a large role in our potential success as an artist. The more you invest, the more returns!

You get out what you’re putting out

You can share 100 posts, but you’re only one good TikTok video away from going viral. That is some inspirational millennial wisdom right there. Consider what your audience really wants, and drop some seriously potent content on them. Your Insta-worth is measured by your ability to inspire, humour, inform, or make straight-up jealous. Use this hard truth to your advantage.

Showcase your work in its best spotlight a.k.a medium

Use all mediums at your disposal to take your fans on a journey down the content rabbit hole. You could start with Twitch for a live DJ set, upload that set to your Youtube channel, promote it on your Instagram stories, edit a hilarious TikTok, and link drop your original music all over the place.

All eyes on you…r content

Above all, you will cement your brand image in the way you visually portray your music story- the same way music becomes a part of our identity. An online audience interacts with your social media to feel an intimate connection with the music they love, so the picture must match the product. Be the face behind the tunes but if we love your soft crooning ballads and synth-pop, then ranting on your socials kind of starts to subconsciously haunt our listening experience.

Grow your audience by observing it

Those schooling years came in handy for all the social media analytics you’ve been studying profusely. Besides being a handy little tool to see who’s been checking you out and which selfies got the most double-taps, these nifty graphs allow you to see where your content style could improve and adapt to inspire engagement from an uncharted fan base.

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